Threeblindmice were lucky to work with Producer, Carol Powell and her assistant, Miles Angell at AMV BBDO on this delicious 2D animatic!

We were approached by Carol and her team to produce an animatic for the latest Snickers TV campaign, using the famous tag line ‘You’re Not You When You’re Hungry’ along with Dynasty actress and well-known Diva, Joan Collins.

Set in a men’s changing room, Collins accuses a football team-mate of stealing her deodorant. She is handed a Snickers bar because she is “acting like a diva” before transforming back into a football player.

Visualising artist, Bill drew and coloured each of the frames before our house team animated them. He had originally created a few different variations of Joan, from more life-like to caricature:

Besides a few script changes, the AMV team also added a second Dynasty actress (not originally featured in the animatic) – local Bad Girl, Stephen Beacham! However, generally speaking our 2D animatic was a close pre-viz of the finished advert – check out these still comparisons:

And, of course, watch the finished ad produced by AMV BBDO here! We love it!

The finished commercial has received plenty of positive press attention, including a brilliant behind the scenes article in the Daily Mail and Pick Of The Week in advertising trade magazine, Campaign: